Seth Godin has a great post today about the difference between luxury goods and premium goods. His insight into luxury goods - “Luxury goods are organized waste,” is spot on. Luxury goods are when you pay more for a designer’s logo. I don’t buy luxury goods. Premium goods, he writes, are “Pay more, get more.” I own a $200 Benchmade knife. While it probably didn’t need to cost that much, it is very high quality. I wanted a premium knife when I bought it. There were plenty of $500+ luxury knives on the Benchmade website, but none of them would have performed any better than mine.
May 18, 2009 (Last edit January 10, 2019)
Don't Buy Luxury Goods
106 words; reading time: 1 min.